Current prices for each plan and each lead band are published on the DeltaLead pricing page. This page explains the model; the pricing page has the numbers.
Plan Comparison
- Starter
- Growth
- Advanced
- Enterprise
Best for: dealerships that want to centralize their sellers’ conversations in one platform, with AI assistance but without autonomous agents.What’s included:
- Unlimited active leads
- Unified inbox with WhatsApp
- WhatsApp calls handled by people (no AI agents)
- AI assistant inside the inbox
- Call summaries and transcriptions
- Vehicle search and quotes
- CRM and DMS integrations (Salesforce, HubSpot, PilotSolution, Dynamics 365, Odoo, Bitrix, Tecnom)
- Ad campaign measurement and metrics dashboard
- SSO and installable app (PWA)
- 5,000 AI credits per month
Billing by Active-Lead Bands
Growth and Advanced are priced by bands of active leads per month — not by message volume or seat count. Each plan has a price per band, and you size the band to your dealership’s usual monthly volume. An active lead is any lead with at least one activity during the calendar month — an inbound message, an outbound follow-up, a WhatsApp call, or any action by a seller inside the platform. Key rules:- A lead counts once per month, regardless of volume. A lead that received an initial message, seven follow-ups, two calls, and twenty back-and-forth messages counts as one active lead — the same as a lead you exchanged two messages with.
- Leads only count in months they are active. A lead that entered your pipeline in August and receives a follow-up in October counts in August and in October. September adds nothing if there was no activity.
- Starter has no lead limit. The Starter plan includes unlimited active leads.
- Growth and Advanced bands go up to 10,000 active leads per month. Above that volume, Enterprise applies.
Overage
You are never blocked or throttled when you exceed your band. Additional active leads are billed as overage per block of 100 leads, at a rate that depends on your plan. Current rates are on the pricing page. This means you can size your band for your normal monthly volume and only pay the spike when it happens — for example, during a promotional sales event. If overage becomes consistent over several months, it makes sense to move up a band.Your active-lead volume is new leads plus the portion of older leads still in active follow-up. If you generate 2,000 new leads a month and 25% of previous leads remain active, your real volume is closer to 2,500 active leads. Request a simulation before you sign and DeltaLead will model it against your actual numbers.
AI Credits
Every plan includes a monthly allowance of AI credits, consumed by the platform’s AI features (inbox assistant, summaries, AI agents, lead scoring, and more):
If you run out of credits during the month, you can add extra credits in blocks of 10,000. The price per block is on the pricing page.
WhatsApp Costs: Billed by Meta
DeltaLead connects to WhatsApp through Meta’s official WhatsApp Cloud API. Messages, templates (marketing, utility, and authentication), and WhatsApp calls are billed by Meta directly to your Meta Business account, at Meta’s rates and with no DeltaLead markup.- DeltaLead charges nothing per message, per template, or per call minute. Your plan price neither includes nor resells Meta costs.
- You need your own Meta Business account with a payment method set up in Meta. That is the account Meta bills for WhatsApp usage.
- Customer-initiated WhatsApp calls are free under Meta’s rules. Business-initiated calls may carry a Meta charge.
- Your WhatsApp number is always your own, registered on your own WhatsApp Business Account (WABA). DeltaLead does not rent numbers.
Annual vs. Monthly Billing
All plans are billed in US dollars (USD), on monthly billing with no minimum commitment. The annual plan exists because it saves you 20% — not because it is required. The typical path is: start your 14-day free trial, continue month-to-month while you validate results with your own leads, then switch to annual whenever you are ready to lock in the discount. You can switch from monthly to annual at any time.What’s Included in Every Plan
Your Own WhatsApp Number
Your existing business number is connected to the platform (or a new number is set up in your dealership’s name) at no DeltaLead charge.
Conversation Storage
All chat transcripts, call recordings, and conversation history are stored and accessible from the platform or your CRM.
CRM and DMS Integrations
CRM and DMS integrations (Salesforce, HubSpot, Dynamics 365, Odoo, Bitrix, PilotSolution, Tecnom) are included from Starter up.
Monthly AI Credits
Every plan comes with its monthly AI credit allowance, expandable with extra blocks.
REST API access, webhooks, and Zapier and Make connections are included from the Growth plan up.
Optional Add-On: Specialized Onboarding
Specialized Onboarding — US$2,000 one-time paymentFor dealerships that want a fully guided, end-to-end implementation, the specialized onboarding add-on provides:
- Dedicated calls throughout the setup process
- On-demand meetings with the DeltaLead configuration team
- On-site visits (available in Argentina and Costa Rica)
- Dedicated setup team to handle channel connections, AI playbook configuration, CRM field mapping, and team training
14-day free trial included on all plans. No credit card required to start. DeltaLead coordinates a demo call to configure your account correctly from day one, so the trial uses your real channels and your actual leads. Start your trial at deltalead.ai.